About Capri Swim™

Where Storytelling Meets the Sea

Capri Swim™ is more than swimwear...it’s a movement shaped by the hands, eyes and visions of a creative community. Founded by Ashley Capri, a professional dancer and model turned designer, the brand was born from a lifelong love of travel, the ocean and the artistry of making something by hand.

A Legacy of Craft

Ashley’s grandmother, a seamstress who immigrated from Georgetown, Guyana, taught her that clothing is more than fabric...it’s memory, heritage and skill. Those lessons took root in New York City, where Ashley Capri's search for the perfect, tan-line–free bikini turned into a years-long journey of design experimentation and discovery.

A Creative Ecosystem

Every Capri Swim™ campaign is built with intention and with the talent of Black, Brown and Women creatives at every stage: photographers, models, production teams, stylists, retouchers, graphic designers, digital marketers, publicists, dancers, choreographers assistants and more. Each capsule is the product of collaboration, shared vision and the belief that representation is power.

Made in New York City

From sourcing fabrics and hardware in the historic Garment District to local patternmakers and manufacturers, Capri Swim™ keeps production close to home. Each limited-edition capsule is made to order, ensuring no excess inventory, no compromise on quality and a personal connection to every piece we release.

Beyond the Shoreline

The iconic thongkini put Capri Swim™ on the map, empowering women to embrace their bodies with confidence and elegance. The expansion into men’s trunks in 2024 is the next chapter...bringing the same dedication to fit, minimalism and luxury to a new audience.

More Than Swimwear

When you choose Capri Swim™, you’re supporting a network of creatives, sustaining local craftsmanship and investing in timeless pieces designed to travel with you for years to come. It’s not just something you wear...it’s a story you carry.  We want you to see yourself as art.